Leomie Anderson has already walked some of the biggest runways in fashion.
Now she may be swapping them for mud, insects and a jungle camp.
The British model’s name suddenly started climbing Google searches after reports linked her with the I’m a Celebrity… Get Me Out of Here! 2026 line-up.
At first glance, it sounds like an extreme change.
Victoria’s Secret.
Fenty Beauty.
Fashion Week.
Glow Up.
Then the Australian jungle.
But Leomie may actually be more prepared for the challenge than people think.
She has already been dropped into the wilderness once.
And last time, she did not get the ending she wanted.
Who Is Leomie Anderson?
Leomie Anderson is a British fashion model, television presenter, entrepreneur and activist from South London.
She began modelling as a teenager and eventually worked with major fashion houses and beauty brands including Tom Ford, Giorgio Armani, Moschino and Fenty Beauty. British Vogue reported that she had been modelling since she was around 14.
In 2019, she made history by becoming the first Black British Victoria’s Secret Angel.
She later became known to television audiences as the host of Glow Up: Britain’s Next Make-Up Star.
And now, at 33, she is widely reported to be preparing for I’m a Celebrity 2026.
Leomie Anderson: Quick Facts
| Detail | Information |
|---|---|
| Full name | Leomie Anderson |
| Age | 33 |
| From | South London, England |
| Profession | Model, presenter, entrepreneur |
| Known for | Victoria’s Secret, Glow Up, LAPP |
| Fashion milestone | First Black British Victoria’s Secret Angel |
| Business | LAPP |
| Previous survival show | Celebrity Bear Hunt |
| I’m a Celebrity 2026 | Reportedly linked to the cast |
Leomie Started Modelling as a Teenager
Fashion came into Leomie’s life early.
British Vogue reported that she had been modelling since the age of 14.
Over time, what started as teenage modelling developed into an international career.
She walked for designers including Tom Ford, Giorgio Armani and Moschino and became a face connected with brands including Fenty Beauty.
But Leomie has never seemed particularly interested in being known only for the clothes she wears.
That became clear as her profile grew.
Instead of simply using fashion to become famous, she began using the attention around her to talk about what was happening inside the industry.
Especially when it came to race.
She Has Been Open About Racism in Fashion
Leomie has spoken publicly about racism and unequal treatment faced by Black models.
In an interview with British Vogue, she discussed moments where clients had specifically requested white models instead of Black models and explained why she felt it was important to speak openly about those experiences.
That willingness to talk became an important part of her public identity.
Leomie was not simply modelling clothes.
She wanted people to hear her opinions too.
And that eventually led to something outside modelling entirely.
What Is LAPP?
In 2016, Leomie founded LAPP, short for Leomie Anderson the Project the Purpose.
It began as more than a fashion brand.
Leomie wanted to build a space where women could discuss issues including relationships, consent, mental health, race and experiences that were often ignored elsewhere.
She told British Vogue that the idea grew after she wrote about consent and pressure faced by young women. The response convinced her that there was a need for a platform where women could share honest experiences and advice.
Fashion then became part of the project.
LAPP developed clothing and athleisure while keeping its wider focus on women’s voices.
Even Rihanna has worn clothing connected with the brand.
That entrepreneurial side of Leomie is easy to miss if someone only knows her from modelling.
But it is a major part of her career.
Then Television Came Calling
Leomie eventually moved beyond guest appearances and became a regular television presenter.
In 2023, she took over as host of Glow Up: Britain’s Next Make-Up Star.
The BBC competition follows aspiring makeup artists through difficult creative challenges, with Leomie presenting alongside judges Val Garland and Dominic Skinner.
She stayed with the series for three seasons.
Then, in September 2026, Leomie announced that she was leaving.
NikkieTutorials was named as her replacement for the next series.
At the time, Leomie thanked the contestants, judges and viewers who had been part of her time on the show.
Only weeks later, another television story appeared.
The jungle.
Is Leomie Anderson Doing I’m a Celebrity 2026?
Leomie is widely reported to be part of the 2026 line-up, although ITV had not formally confirmed every contestant when the latest reports were published.
Current reports place her alongside names including Wayne Rooney, Joanna Page, Ade Adepitan, Sharky, Chloe Burrows, Ricky Wilson, AJ Odudu, Mariella Frostrup, Claire Sweeney, Leigh Francis and Jack Skipper.
ITV has continued to treat reported names as speculation ahead of its official announcement.
So for now, the correct wording is:
Leomie Anderson is reportedly joining I’m a Celebrity 2026.
Not officially confirmed.
Yet.
Why Her Jungle Casting Would Actually Make Sense
On paper, a Victoria’s Secret model entering I’m a Celebrity gives producers an obvious visual contrast.
Catwalk glamour.
Then jungle dirt.
But Leomie is not completely new to survival television.
That matters.
In 2025, she appeared on Netflix’s Celebrity Bear Hunt.
The show placed 12 celebrities in the Costa Rican wilderness and challenged them to survive while Bear Grylls hunted them during elimination games.
Leomie was part of the cast alongside people including Mel B, Boris Becker, Una Healy and Danny Cipriani.
Unfortunately for her, the experience ended quickly.
She became the first celebrity eliminated.
And apparently, that still bothers her.
Celebrity Bear Hunt Left Leomie With Something to Prove
Recent reports about her possible jungle appearance have pointed back to Celebrity Bear Hunt.
Leomie later said she felt she had been denied the chance to show what she could really do after leaving early.
That gives a possible I’m a Celebrity appearance a much better story than simply:
“Model goes into jungle.”
This could be a second chance.
She has already experienced survival-style reality TV.
The first attempt ended almost immediately.
Now she may have another opportunity — this time on one of Britain’s biggest television shows.
The Difference Between Bear Hunt and I’m a Celebrity
The two programmes may both involve celebrities outdoors, but they are very different tests.
Celebrity Bear Hunt was built around physical survival challenges and avoiding Bear Grylls.
I’m a Celebrity is just as much about personality.
You can be physically strong and still struggle.
You can fail every trial and still become popular.
You can arrive with millions of followers and discover that viewers prefer someone they had never heard of.
The camp itself becomes the real competition.
Living with strangers.
Being hungry.
Missing home.
Dealing with boredom.
And discovering which person still annoys you after two weeks of rice and beans.
For Leomie, that could reveal something fashion audiences have rarely seen.
Leomie Has Already Shown She Is Comfortable Speaking Her Mind
One reason she could fit the show well is that Leomie does not have much history of staying silent when something bothers her.
Her fashion career is full of examples.
She has spoken about racism.
Sexism.
Representation.
The treatment of models.
Women being underestimated in business.
And assumptions people make because she is a model.
In one British Vogue interview, she discussed entering business meetings where people underestimated her knowledge because of her modelling career. She pointed out that she had already started a business, spoken publicly at major institutions and made the Forbes 30 Under 30 list.
That personality could be interesting in camp.
Because eventually, somebody always leaves the washing up.
She Is More Than the Victoria’s Secret Label
The phrase “Victoria’s Secret Angel” will probably appear beside Leomie’s name constantly if she enters the jungle.
It is easy shorthand.
But it also reduces a much more complicated career to one job.
Leomie is also:
a founder,
a presenter,
an activist,
a campaigner for representation,
and someone who has repeatedly tried to turn her fashion audience into conversations about wider issues.
Her LAPP project is probably the clearest example.
She told British Vogue that she did not want to be someone who only posted selfies or modelling work. She wanted her platform to offer something useful to young women.
That could help explain why reports about the jungle say she wants to inspire younger women.
Why Did Leomie Leave Glow Up?
Leomie has not suggested that there was a dramatic fallout behind her Glow Up departure.
She announced in September that she was stepping away after three seasons and thanked the people involved with the programme.
NikkieTutorials will take over as host for the next series.
The timing, however, has made the jungle rumours much more interesting.
One major television commitment ended.
Then reports of another began.
That does not prove one caused the other.
But it certainly means her schedule now has room for something different.
Why Leomie Anderson Is Suddenly Trending
Leomie’s sudden Google search spike is directly connected with reports about I’m a Celebrity 2026.
Google Trends showed 5,000+ UK searches for her name during the current spike, with interest rising by roughly 900%.
That is significant for FameFunda because people are not only searching:
“I’m a Celebrity line-up.”
They are seeing an unfamiliar or partly familiar name and then separately searching:
Leomie Anderson
That usually means readers want the basics quickly.
Who is she?
How old is she?
Why is she famous?
Was she really a Victoria’s Secret model?
Has she done reality TV before?
And why is she going into the jungle?
Those are exactly the questions this page can answer.
She Could Have an Advantage Over Some Campmates
If Leomie joins the show, there is one thing she already knows:
what it feels like to be uncomfortable on television.
Celebrity Bear Hunt may have been short for her, but she still experienced a survival competition.
Many of her reported campmates have never done anything similar.
A singer knows a stage.
A footballer knows a stadium.
A comedian knows an audience.
Leomie already knows a jungle.
Not the same jungle.
Not the same show.
But enough to know that reality-TV survival looks easier from the sofa.
When Does I’m a Celebrity 2026 Start?
ITV has officially confirmed that the new series begins on Monday, November 16, 2026 at 9pm.
It will air on ITV1, STV, ITVX and STV Player, with Ant and Dec returning to host.
The full official cast confirmation is expected close to the launch.
Until ITV confirms the names, Leomie remains part of the reported line-up.
Why Leomie Could Be One of the More Interesting Campmates
Fame creates expectations.
That is especially true for models.
People see the runway.
The clothes.
The photos.
The glamorous events.
Then I’m a Celebrity takes all of that away.
No perfect lighting.
No stylist.
No runway.
No makeup team.
No luxury hotel at the end of the day.
Just camp.
That is why someone like Leomie could be interesting.
She has spent years arguing that people should not underestimate her simply because she is a model.
The jungle would give her a very public chance to prove the point.
And unlike Celebrity Bear Hunt, she may actually get enough time to show it.
Frequently Asked Questions
Who is Leomie Anderson?
Leomie Anderson is a British model, presenter, entrepreneur and activist. She has worked with major fashion brands, hosted Glow Up and founded the women’s platform and fashion brand LAPP.
How old is Leomie Anderson?
Leomie Anderson is 33 years old in 2026.
Was Leomie Anderson a Victoria’s Secret Angel?
Yes. Leomie became the first Black British Victoria’s Secret Angel in 2019.
What is LAPP?
LAPP is the project and fashion platform Leomie founded in 2016. It combines clothing with a wider platform focused on women’s voices, relationships, mental health, race and other issues.
Did Leomie Anderson host Glow Up?
Yes. Leomie hosted Glow Up: Britain’s Next Make-Up Star for three seasons after taking over in 2023. She stepped down in September 2026 and is being replaced by NikkieTutorials.
Was Leomie Anderson on Celebrity Bear Hunt?
Yes. She competed on Netflix’s Celebrity Bear Hunt in 2025 alongside celebrities including Mel B, Boris Becker and Una Healy.
Is Leomie Anderson on I’m a Celebrity 2026?
Leomie is widely reported to be part of the 2026 line-up, but ITV had not officially confirmed all contestants at the time of writing.
When does I’m a Celebrity 2026 start?
The new series launches on November 16, 2026 at 9pm on ITV1, STV, ITVX and STV Player.
Disclaimer: This article is based on Leomie Anderson’s public interviews, established media reporting and official programme information. Her involvement in I’m a Celebrity 2026 has been widely reported but should remain described as reported until ITV formally confirms the cast. FameFunda does not treat rumours or unverified personal information as fact.
